Business Development
- Field: Sales & Marketing
- Deadline: 2026-03-10 12:03
- RG1, Reading, Berkshire
This is a hands-on, execution-first role for someone who thrives on outbound activity, high outreach volumes, and the discipline required to consistently build pipeline. You’ll follow a proven sales playbook, generate and qualify new opportunities, and work deals through to negotiation and close.
The Opportunity
You’ll be a key part of Brand Nudge’s new business engine, executing outreach with rigour and resilience while building strong relationships with senior stakeholders in Retail and FMCG. Success comes from consistency, clear communication, and a relentless focus on progressing opportunities through the funnel.
Key Responsibilities
* Execute a structured outbound sales motion to generate leads and book qualified meetings
* Deliver high-volume outreach across email, LinkedIn and cold calling with consistent cadence
* Research target accounts and identify the right contacts across commercial, ecommerce, pricing, category and insights teams
* Run discovery calls, qualify needs, and agree clear next steps to progress opportunities
* Manage follow-up and multi-stakeholder engagement to maintain momentum and shorten sales cycles
* Support proposal development, handle objections, and contribute to negotiation through to close
* Maintain excellent CRM hygiene (notes, next steps, pipeline stages) and accurate forecasting inputs
* Share market feedback with Product and Customer Success to support continuous improvement and upsell/cross-sell alignment
What We’re Looking For
Essential Experience & Skills
* Experience in B2B new business, SDR/BDR or business development (SaaS, data or insights preferred)
* Comfortable making a high volume of outbound calls and handling objections with confidence
* Strong written communication — able to craft concise, personalised outreach that earns replies
* Highly organised and process-driven: you follow playbooks, sequences and activity targets with discipline
* Resilient and persistent: you enjoy the pace and repetition required to drive results
* Able to qualify opportunities effectively and progress them through pipeline stages
* Commercial confidence to support negotiation, pricing conversations and closing steps
* Able to work independently, manage time well, and consistently deliver against targets
Desired / Advantageous
* Knowledge of Retail, Consumer Packaged Goods (CPG) or FMCG industries
* Exposure to retail data / analytics such as pricing, digital shelf, availability, commodity costs or market share
* Familiarity with CRM and sales tools (HubSpot/Salesforce, LinkedIn Sales Navigator, Apollo/Cognism, Lemlist/Salesloft)
Personal Characteristics
* Intellectually curious — you ask great questions and learn fast
* Detail-oriented — you execute with care and precision
* Structured and methodical — you work the process and trust the numbers
* Collaborative — you share learning and contribute to team success
* Agile and adaptable — you thrive in a fast-growing environment
Why Join Brand Nudge?
* Work with a leading retail intelligence platform used by some of the world’s biggest FMCG brands
* Clear playbooks, training and support to help you exceed targets and develop quickly
* Opportunity to sell a high-impact data product into a market with accelerating demand
* Strong progression potential as Brand Nudge scales and the commercial function grows
Apply
If you love outbound sales, enjoy high activity levels, and want to build a career in a scaling B2B SaaS business, we’d love to hear from you
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About Brand Nudge
Brand Nudge is a leading B2B SaaS busin...
